Taking a look at a few of the recent changes and innovations in television and digital content.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form video content, the way in which people are getting their news is also evolving. People are progressively turning towards online news sources, rather than viewing TV, to find out about ongoing worldly affairs. However, concurrently, due to here a continuous flow of knowledge, people are becoming overwhelmed by big quantities of content. In reaction to this, news agencies are re-engaging audiences by making short form content that is clearer and much easier to navigate. These days it is common to find news channels that have sizeable followings on social media channels. This pattern can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this approach has been essential for supplying people with trusted and verified news sources, in a format they can easily interact with.
In the present digital age, mobile phones have become one of the most commonplace tools that individuals are using to watch videos and access media. These days, many social media networks are offering unlimited feeds of short, fast-paced videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms permit users to see a series of customised material and react quickly, making these videos much more appealing and addictive than conventional television. Short form videos are also being used regularly for news and instructional functions, not just for entertainment. Consequently, this trend is changing the way people are proactively looking for and expecting to get knowledge, in a faster, much shorter and more functional format.
In the last few years, with the growth of digital content, the way in which people take in content has evolved substantially. For many years, traditional tv was the main source of home entertainment for most people. Nevertheless, ever since the development of streaming services, many viewers are turning away from scheduled tv, specifically among younger individuals. Instead, worldwide media content analysis shows that more individuals are purchasing memberships to streaming services, which strongly evidences the shift in audience intake practices. These options are popular for permitting individuals to view the programs and films they want, any time they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming platforms as a popular media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing preferences in the marketplace.